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Bachelor of Business Administration (Honours)
Programme Overview
The RUI’s Bachelor in Business Administration (BBA) is a full-time three-year (3) degree programme that focuses in forming professionals capable of applying social and ethical responsibilities, analytical skills, competitiveness and entrepreneurship into business.
Students will be coached to develop creative and critical problem solving skills necessary to be effective business leaders and executives, who are fully aware of their social and ethical implications.
Learning at the Faculty of Business will be thorough, challenging and stimulating. Our aim is to nurture and develop students to become confident and articulate future leaders. An important feature of this business programme is the requirement of a final year project (FYP) and a professional (internship) attachment. These together will bring reflective and analytic learning experience to students and further strength their creativity and managerial skills with a capstone Strategic Management module.
Graduates of RUI’s Bachelor of Business Administration will be highly employable, as they will have developed an in-depth understanding of the conceptual and practical aspects of doing business from both local and international perspectives.
Programme Modules (3 years duration)
Module Title |
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National Language |
Financial Accounting |
Research Methods |
Islamic / Moral Studies |
Managerial Accounting |
Leadership and Innovations |
Malaysian Studies |
Business Information Technology |
Cross Cultrual Communication |
Business Mathematics |
Creativity and Problem Solving |
Strategic Managment |
Fundamentals of Management |
Macroeconomics |
Final Year Project |
Fundamentals of Finance |
Organisational Behaviour |
Professional Attachment |
Marketing |
Marketing Management |
Business Ethic |
Microeconomics |
Consumer Behaviour |
Business Law |
Business Statistics |
Quantitative Methods |
7 Elective Specialist Modules |
Business Communication |
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After completing all the core modules, students will be able to specialise in one of the following areas:
Management |
Marketing and Strategy |
Banking |
Lean Six Sigma Management |
Marketing Communications |
Principles of Banking and Finance |
Human Resource Management |
Business-to-Business Marketing |
Banking Operations and Risk Analysis |
Project Management |
Service Marketing |
International Finance Markets and Comparative Banking |
IT Management |
Retail Marketing |
Banking Law and International Banking Law |
Total Quality Management |
Strategic Marketing Planning |
Islamic Banking and Finance |
Strategic Decision Making |
Applied Market Research |
Financial Instruments, Institutions and Markets |
Logistics and Supply Chain |
E-Marketing Strategy |
Asian Financial Institutions |
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Personal Selling |
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Sales and Management |
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Finance |
International Business |
Supply Chain Management |
Finance Modelling |
International Trade and Finance |
Purchasing Management |
Financial Instruments, Institutions and Markets |
Successful Strategies for International Marketing |
Transport Management |
Financial Management |
International Economics |
Inventory Management |
Corporate Finance |
International Business |
Customs & Freight Forwarding |
Investment Analysis |
International Trade Law and Policy |
Logistics and Supply Chain Management |
Risk Management |
International Promotion and Government Relationships |
Warehousing and Material Handling |
Financial Planning |
International Relations in the Global Business Environment |
Logistics Systems |
Tourism and Hospitality Management |
Retail Management |
Enterpreneurship |
Introduction to Tourism and Hospitality Management |
Retail Management |
Entrepreneurship and New Venture Creation |
Service Management for Tourism and Hospitality |
Customer Relations Management |
Entrepreneurship and Small Business |
Hospitality Law |
Retail Strategy |
Project Management |
Tour Operations and Airline Ticketing |
International Retailing |
Financial Reporting and Analysis |
Tourism Geography |
Visual Merchandising Management |
Product Development and Innovation |
Visitor Attractions Management |
Retail Buying and Merchandising Decisions |
Business-to-Business Marketing |
Supervision in the Hospitality industry |
E-Retailing |
Lean Six Sigma Management |
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Family Business |
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Franchising Management |
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International Entrepreneurship |
The modules listed may be subject to change without notice
Career Opportunities:
Junior Executive or management trainee in projects; analysis; operations; marketing management; marketing research; financial analysis; accounts; banking; tourism and hospitality consultancy; supply chain management. Graduates can also work as business entrepreneurs.
Entry Requirements:
• Sijil Tinggi Persekolahan Malaysia (STPM) with 2 subjects in principal with minimum CGPA 2.0; or
• General Certificate of Higher Education Advanced Level (GCE A-Level) with minimum CGPA 2.0; or
• Unified Examination Certificate (UEC) with a minimum of 5 credits grade B; or
• Pass Diploma/Advance Diploma in related field from any Higher Education Institution (HEI) with minimum CGPA 2.0; or
• Any other qualification which is equivalent and recognized by the Malaysian Government. And
Achieving English Competency as follows:
• Complete secondary school in English language; or
• Pass International English Language Testing System (IELTS) with minimum level of Band 6 or equivalent; or
• Successfully complete English programme at RUI as approved by the Academic Board.
Intakes:
January, May and September
